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WHAT IS DIVERSIFICATION?
Diversification implies distributing one's investment among a variety of assets to reduce risks. Since different investments will rise and fall independent of each other, the combinations of these assets more often than not will nullify each other's fluctuation, thereby reducing risk.

Ways to achieve diversification
Individuals can diversify across one type of asset classification, such as stocks. Thus, one might purchase shares in leading companies across different (and unrelated) industries. Also, one can diversify their portfolio across various assets (stocks, bonds, and real estate for example) or by regional decisions (such as state, region, or country).
An effective diversification strategy will help improve performance as well. . Two basic types of risks associated with investments are unsystematic risk and systematic risk.

Unsystematic and systematic risk
Unsystematic risk (also called diversifiable risk) is specific to a company. It could include sudden unforeseen events like strikes, fire or something as simple as slumping sales. Two common sources of unsystematic risk are business risk and financial risk. Diversification can help eliminate unsystematic risk from a portfolio. It is unlikely that events such as the ones listed above would occur in every firm at the same time. Therefore, by diversifying, one can reduce their risk. There is no reward for taking on unnecessary diversifiable risk.

On the other hand, some events can affect all firms at the same time. This is known as systematic risk (non diversifiable risk). Events such as inflation, war and fluctuating interest rates influence the entire economy, not just a specific firm or industry. Diversification cannot eliminate the risk of such events and hence considered non-diversifiable. This type of risk accounts for most of the risk in a well-diversified portfolio. However, the expected returns on their investments can reward investors for enduring systematic risks.

Diversification in stocks
It is also possible to have a diversified portfolio of: only stocks; only bonds; stocks and bonds; or stocks, bonds, and cash, etc.

When creating an effective diversified portfolio of stocks, considering how to reduce unsystematic risk is important. For example consider that a person has invested in a book publishing industry. A strike in the book binding unit could result in price drop, thus effecting his holdings drastically. However, if he also has holdings in other industries such as oil, consumer durables and electronics, they are least likely to be effected. Unsystematic risks can be avoided by diversifying among different industries rather that just investing in the same one. Another way to mitigate unsystematic risks is by diversifying across different asset classes such as stocks, bonds, mutual funds, real estate holdings, etc.

Diversification across asset classes
Diversification across asset classes provides a cushion against market tremors because each asset class has different risks, rewards and tolerance to economic events. By selecting investments from different asset classes, one can minimise risk. Investments whose price movements are opposite each other are negatively correlated. When negatively correlated assets are combined within a portfolio, the portfolio volatility is reduced.

More pros than cons
Diversification can reduce the return of your portfolio as well. By selecting several assets, the overall return on the portfolio will be the weighted average of the returns of those assets. For example, let us look at a portfolio made up 50/50 of single stock and a single bond. In one year, the stock has a total return 30%, the bond 6%. The portfolio return will only be 18% (36 divided by 2). Whereas, if the entire portfolio was invested in the stock, the return would have been 30%.

Diversification – the best way to reduce risk
Diversification helps to reduce portfolio risk by eliminating un-systematic risk for which investors are not rewarded. Investors are rewarded for taking market risk. Because diversification averages the returns of the assets within the portfolio, it attenuates the potential highs (and lows). Diversification among companies, industries and asset classes affords the investor the greatest protection against business risk, financial risk and volatility.

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