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Why Pockets Are Reaching Out And Touching...
Pocket Internet access, using WAP (Wireless Application
Protocol) or other technologies, is really
about saving time, and money -- we'll get to that in a moment.
But first, let's review the much-maligned
WAP's checkered past.
Poor WAP -- it tends to take the brunt of the blame for the
mobile Internet, where most pocket Web users are frustrated
by tiny numeric pushbuttons and seemingly smaller monochrome
alphanumeric screens.
Also, WAP phones can only directly access Web sites that
have been specially coded in WAP's Wireless Markup Language
(WML) -- normal Web sites, coded in HTML, are unavailable.
Furthermore, there are some security concerns with how encrypted
WAP pages are decrypted at certain server boundaries on their
way to your phone.
Yet even though some of these criticisms are valid, WAP itself
doesn't deserve much of this blame -- it's simply a protocol
specification that made some hard tradeoffs to work in the
extremely hardware-and-bandwidth-constrained environment of
the pocket phone.
Happily, that protocol is evolving, this year. According
to the Feb. 12 TotalTelecom (http://www.totaltele.com/view.asp?ArticleID=36831&pub=tt&categoryid=0),
the forthcoming "WAP 2.0" will be based on X-HTML
rather than on WML, and that will open the door to far more
Web sites. According to WAP Forum CEO Scott Goldman, "WAP
and iMode [Japan's ultra-successful mobile Internet system]
are on a convergence roadmap towards XML."
That's probably good news, in that a converging standard
means more interoperability between iMode and WAP sites. And
as we're about to see, "anywhere, anywhen" Internet
access to certain information can be valuable indeed. Consider,
for example, shipping company DHL.
They added a WAP gateway to allow pocket phones to track
DHL shipments -- the implementation cost them $18,000 and
took six days.
In its first year, DHL's WAP gateway received a quarter-million
queries (compared to only 36,000 queries to their normal Web
gateway during its first year), and they figure this has saved
them money -- a lot of money: A voice inquiry to a human operator
costs DHL about $2.50. A WAP inquiry costs one-tenth of one
cent.
So, for certain applications, it would seem that people do
like the flexibility of being able to access information,
such as package tracking status, from their pockets.
And for such focused tasks, people do seem willing to put
up with today's, shall we call them "challenging,"
user interface constraints. For example, when it comes to
"thumbing-in" short text messages, or SMS, the Feb.
14 NetNews describes how people were willing to do that during
December to the tune of 100-million messages on GSM phone
networks! During 2001, people are expected to send 200 billion
SMS messages -- from their cumbersome cell phones!
The bottom line is that people are taking to pocket data
with a vengeance. The Feb. 20 Nua Surveys (http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905356476&rel=true)
describes that 9.6 million PDAs will be sold this year, and
that 27% of those people surveyed said that their next PDA
would "do wireless."
And as we've seen, Convergence is in the process of melding
our favorite pocket devices, PDAs and the cell phones (http://www.compaq.com/rcfoc/20010305.html#_Toc507925601).
Indeed, by 2005 according to Jupiter Media Metrix, there will
be 96 million people in the U.S. using the wireless Web. They'll
be broken down this way: 75 million using Web-enabled phones,
7.3 million using phones enhanced to work better with data,
4.4 million using online PDAs, and another 9.4 million using
PDAs that don't directly access the Internet. (http://www.wirelessnetworksonline.com/content/news/article.asp?docid=
{CA4CDCC5-117F-11D5-A770-00D0B7694F32}&VNETCOOKIE=NO)
A bit to my surprise though, a recent Yankelovich Partners
poll found that 53% of those surveyed would prefer to carry
more than one wireless device, rather than an "all in
one" combo. And 25% said they'd carry three or four!
(http://www.allnetdevices.com/wireless/news/2001/03/07/poll_americans.html)
Go figure...
No, pocket Web surfing, by phone or by PDA or by whatever,
isn't (yet) the same or as flexible as using a desktop's large
screen and keyboard. But for specialized tasks, the money
saved and the flexibility offered by pocket Internet access,
via WAP or through other technologies, is not "pocket
change" at all!
This is an excerpt from the "Rapidly Changing Face
of Computing, " a free weekly multimedia technology journal
written by Jeffrey R. Harrow, Principal Member of Technical
Staff for the Corporate Strategy group at Compaq. A more extensive
version of this discussion, as well as others around the innovations
and trends of contemporary computing and the technologies
that drive them, are available at http://www.compaq.com/rcfoc
. Jeff's opinions do not necessarily reflect the opinions
of Compaq. The RCFoC is a service of, and Copyright 2000,
Compaq Computer Corp."
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