When to use QFD

QFD is a powerful tool that leads to significant improvements in product/process performances. However, it is not a short-term answer to product development problems. The method on which QFD is implemented may have a large impact on benefits derived and companies should take up QFD only after getting the consent and commitment of the team members.

QFD provides a systematic approach to build a team perspective on what needs to be done, the best ways to do it, the best order to accomplish the tasks proposed and the staffing and resources required to enhance customer satisfaction. It is also a good format for capturing and recording/documenting decision making. Applied through the Kaizen philosophy under Total Quality Control, QFD is the most highly developed form of integrated product and process development in existence.

Strengths and weaknesses of QFD

Strengths include:

1. Enhanced customer satisfaction

2. Shorter time to market

3. Reduced costs

Weaknesses

Success with QFD

Companies using QFD for product development have on the average, experienced:

Companies that have successfully applied QFD include Toyota, Honda, ICI, Black & Decker, Integrated Design Control Systems and Rover.