Official Launch CIMA-TheManageMentor web-based knowledge portal
23 May 2003 - Sheraton Hotel, Singapore

"With the advent of the new economy, there is a global race for countries and businesses to equip their citizens and employees with the necessary skills and knowledge to compete effectively. Knowledge is a dynamic commodity and we must keep pace with it… To be a hub, Singapore must first be recognised as a centre of excellence in e-learning. A world class e-learning national infrastructure as well as compelling content will lay the foundation"
- Mr Yeo Cheow Tong, former Minister for Communications and Information Technology#.

In line with the Singapore government's strategy to establish Singapore as a global e-learning and education hub, the Chartered Institute of Management Accountants, Singapore (CIMA) and C&K Management Ltd, India (C&K) have joined forces to provide professionals at home and abroad with a web-based knowledge portal and a localised website for CIMA members and students in Singapore.

www.TheManageMentor.com/cimasingapore

"With knowledge becoming a perishable asset if not updated continuously, it is of paramount importance that CIMA and other professionals have the avenue to learn wherever they are located and keep abreast of the latest in their Functional Domain. This initiative is aimed at making that possible" says Mr Wayne Soo, Director, Business Development, CIMA Singapore.

As the first UK professional accounting body to form such strategic alliances in Singapore, the website localised for CIMA Singapore will be an e-CPD(e- Continuous Professional Development). In addition, it will create a network of CIMA fraternity, organising moderated chats and carrying out important announcements and results of CIMA. The portal would also provide special need based content for CIMA subscribers if there were a justifiable demand. All this will foster an environment that encourages ideas and creativity, benefiting all professionals and their organisations.

Based on the core principle of CPD, www.TheManageMentor.com is Asia's first knowledge network for professionals. The portal is committed to enhancing the competency of professionals. It will add value to their professional profile and thereby they would contribute to themselves as well as to their employers by being knowledgeable, competent and effective.

Professionals stay contemporary by sharing peer experiences and gaining access to the latest ideas, concepts, methodologies, legislative changes, techniques, best practices and case studies. The end result is the development of a pervasive learning community, critical for the overall development of professionals.

About C&K Management Ltd, India

C & K Management Ltd is a company that has made rapid strides to get noticed by the international community. The company's portal TheManageMentor, launched in August 2000, is Asia's first knowledge portal in business and management space. The portal already has 15000 individual and more than 125+ corporate subscribers. The company has thrived on its strengths, its knowledge workers and expertise.

The portal, largest of its kind, provides practical and conceptual inputs in 33 management areas across 6 channels - Manufacturing, Sales & Marketing, Finance & Accounting, IT, HR and Strategic Management. The portal also operates a K-Call centre for members where a team of experts operate a help desk on professional and career issues. According to Mr. T Muralidharan, CEO and Founder of TheManageMentor, " Adults (professionals) learn differently in comparison to students or children, with very short attention spans (maximum of 10 minutes at a stretch), and are easily intimidated by knowledge. TheManageMentor is the first portal, I know, which is built entirely on the principles of adult education and hence makes it easy for professionals to unlearn and relearn all the time".

The company has ICICI ventures; one of the largest financial institutions in India and APIDC ventures to back it up financially. It has XLRI as its knowledge partner. CCDC also achieved the unique distinction of being the soft skills partner for the MS in IT course started by the government of Andhra Pradesh. The course conducted by 5 Universities, will have Carnegie Mellon University, USA, as the certifying authority. The company has a very prestigious alliance with The Institute of Chartered Accountants of India for a course on Information Systems Audit (ISA). The company provides online tests and Researched Online study Material (ROSM) for the course. The company is also preparing course material for Insurance and Risk Management (IRM) for the same institute.

About CIMA

Chartered Institute of Management Accountants (CIMA) members are Accountants in Business. We represent financial managers and accountants who work in big cross-sections of industry, commerce, not-for profit and public sector organisations.
Our key activity is related to Business Strategy, Information Strategy and Finance Strategy. Though CIMA members are not specifically trained in audit, you can find many of our members in public accounting firms and internal auditing functions.

CIMA is the voice of over 77,000 students and 59,000 members in 154 countries. CIMA's focus on management functions makes us unique, and we are internationally recognised as offering the financial qualification for business.
In a recent survey, 68% of employers in the UK* chose CIMA as their preferred professional qualification. We pride ourselves on the commercial relevance of our syllabus, which is continually enhanced to reflect the latest developments in business. In an age of growing globalisation and intensified competition, the Chartered Management Accountant (ACMA/FCMA) is fully prepared to meet the need for timely and accurate financial information.
Our members and students work across all business sectors at all levels throughout the world, demonstrating the flexibility of the qualification.
*Source: Robert Half International Survey 2000-01

How Chartered Management Accountants (ACMA/FCMA) Can Help Businesses

CIMA is quite unlike other accounting or financial qualifications. Its scope extends far beyond pure accountancy and even most management training courses. It is a complete education for business in the twenty-first century. And it is recognised and valued the world over.

By completing the CIMA qualification, our members are equipped with skills set far greater than number crunching alone. They will have developed key decision-making, management, strategic and analytical skills.

Year after year, the world's most prestigious employers put CIMA at the top of their list of preferred business qualifications. Associate (ACMA) and Fellow (FCMA) members will be your business' critical resource in any industry you are operating in: commerce, financial services, consultancy, government, the public sector, or manufacturing.

#December 2001-January 2002 "Education" journal article, "Singapore as E-Learning Hub"

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