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  M'Power Edge of TMI


TMI Network leverages its strength in Recruitment and expertise in Recruitment Advertising and ushers in an exciting new concept in Recruitment Advertising - M'Power TMI.

M'Power TMI is a new division of TMI Network, and is India's first Media Independent for Planning & Buying Media specifically for Recruitment Advertising

M'Power TMI offers a triple level value proposition to its clients

  • Design media plans sharply focused to prospects' media habits using multiple media that are more efficient cost wise and create differentiation in audience mind
  • Consolidate the volume of media consumption in key publications by our clients & negotiate to buy recruitment media at competitive rates that can be passed on to our customers as attractive price packages
  • Add value by making recruitment process less tedious by offering automated CV Management & Walk-in interview support

Media Insight of M'Power TMI

M'Power TMI's focused approach to Recruitment Advertising gives it keen insight into peculiar requirements of recruitment advertising. At M'Power TMI we understand that

  • There can be no broad based segmentation based on Demographics of NRS as all prospects fall in the same demographic category.
  • Media habits greatly differ from Industry to Industry
  • Media habits also differ at different levels of positions
  • Prospects should be segmented as per Mediagraphics
  • Individual strategies based on mediagraphics of prospects can affect substantial savings in ad-spend
  • Sourcing Analysis pinpoints the locations from where right talent can be attracted
  • Response analysis is key to segregate vehicles that give Quality response rather than Quantity response.

Volume based Discounts offered by M'Power TMI

As a result of its media buying activities, M'Power TMI offers following discounts on media cost as per volume slabs to all those clients who sign up the annual contract. These discounts can be availed on the ad-spend immaterial of its current value and additional benefits as per slabs will continue to accrue as and when further advertising takes place

Customer billings on media during the year
Rate of incremental Discount on media cost
Rate of incremental Discount on media billings
Accrued Discount on cumulative billing
For the first 5 lakhs
6 %
5.10 %
Up to 5.10%
The next 15 lakhs
7 %
5.95 %
From 5.10% to 5.74%
For the next 20 lakhs
8 %
6.80 %
From 5.74% to 6.27 %
For the next 20 lakhs
9 %
7.65 %
From 6.27% to 6.73 %
For customer media billings beyond 60 lakhs during the year
10 %
8.50 %
Above 6.73 % as per the volume of incremental billing beyond 60 lakhs @ of 8.50%

Media cost as mentioned above is net media cost and media billing is as per media tariffs. Discount is only on the amount of media billing and not on the gross billing of M'Power TMI which includes creative charges & service tax.

  • The slabs are linked to annual billings. The year will be as per the period mentioned in this agreement
  • Any further customer specific discount given by media in their rate card will be passed on back to back to you
  • Only 50% of customer specific discount negotiated specifically by M'PowerTMI with the media will be passed on to you
  • The discounts will be given in the form of credit note along with the bill for the next release
  • Normal credit norms of one month are applicable to all media releases

Value added services of M'Power TMI

M'Power TMI will also be offering a host of value added services to complete the recruitment process besides the core services of any media independent

CV response Management
Recruitment Advertising is like double-edged sword. If the response is less the ad- spend is wasted. At the same times it is extremely difficult & time consuming to manage a huge response. M'Power TMI has developed a comprehensive well-integrated software called "RARE" that categorises & shortlists relevant CVs in a very short time thus easing the pressure of recruitment process.

RARE is a value added service that M'Power offers to its clients at a concessional cost.

Walk-in Interview Support
Another value added service provided by M'Power TMI is Walk-in support. Arranging Walk-in interviews in locations other than the city of your location requires tiring & time consuming arrangements.

M'Power TMI can offer complete coordination of Walk-in interviews in single or multiple locations outside your city. With the thorough understanding of the requirements of Walk-ins, M'Power TMI will not just make venue arrangements as per your requirements but will provide complete support including Manpower support, Prospect Communications& Arranging Tests & GDs. Complete Analysis of ratio of number of persons coming for walk-in, the number tested and participated in GD and the number finally short listed will be made available at the end of each Walk-in.
The service could be availed by recruiters on stand alone basis as well

Research Services of M'Power TMI

In addition to the media services, M'Power TMI also provides research services of recruitment market analysis at a reasonable additional cost. M'Power TMI's research services include

  • Media Spend Analysis of Competitors for talent
  • Post Advertising Ad Effectiveness Analysis

Research services can be availed on stand alone basis also

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