In the current era of competencies and excellence, those people who have the ability to continuously acquire new and better forms of knowledge and apply them to their work will be the front - runners.

The Grasim Knowledge Community is a virtual community and meeting ground for practicing Engineers & Consulting Engineers & Grasim's Technical Services & Sales Team. A mixture of sharply focussed, highly relevant and easily understood technical & managerial content, community building tools and practices from TheManageMentor and an innovative "K - Call Centre" delivers this service at a small cost and with high effectiveness.

The Grasim Knowledge Community of Engineers aims to:

a. Create a continuous flow of information between the key Engineers and Grasim Cement Business.

b. Use online tools available in TheManageMentor to get a direct understanding of consumer behaviour and recommending patterns through the Engineers who remain the most important touch point with the end consumer.

c. Help improve the existing Customer Relationship Management (CRM) practices that Grasim Cement Business currently uses.

d. Enable the community of Engineers to enhance their business skills and share their ideas, thoughts and best practices through Internet tools and available content.

Takeaways from this Initiative

Best Practices:

- Important news and data from across the world that will keep you aware of the latest in the construction industry. This will be available to you in the form of news bytes
- Best practices from across the world in construction industry. This will be delivered to you either in your mailbox or your 'My Page'.
- Learn of the best practices through views from the experts by interacting with them live. This will be possible through an online chat with experts.
- Learn from your peers by knowing their best practices. Members from across the industry will share their experiences.

Business Acumen

- Know the marketing, HR and finance strategies that will help you excel in your business
- Share your strategies with fellow architects and also learn from their experiences. This will help you bring in the best practices from around the country into your own business. This will be possible through exclusive chat rooms and bulletin boards that will be designed specially for the Grasim Corner Stone.
- Quick and comprehensive information on products, events and industry trends will be available to you on your desktop.
- You will be able to contribute articles and share thoughts with fellow members in the community thereby reinforcing your learning.

Technology

· Latest technology used in the construction business will be available at a click of a button.
· Technological upgrades and innovation will be made available to you in the form of news updates and knowledge mailers directly to your desktop/inbox.
· You will also be able to interact with technology experts from within the industry

Product Delivery

All members will be registered on Grasim Corner Stone and receive a secure log in and password which gives them access to the Grasim Corner Stone pages and the other content. Delivery however takes place through three distinct channels.

Online: Access to a majority of the knowledge and information areas will be online through Grasim Corner Stone website. Members can take part in all online events and also schedule meetings in chat rooms. The Grasim Knowledge Mailers will also be available online.

E-mail: The mailers that are a part of the Grasim Corner Stone are delivered through e-mail as well. It is not necessary that members have to be online to access the most critical component of the Grasim Corner Stone. Queries and communication other than the bulletin board can be done through e-mail.

Grasim Corner Stone is an initiative being taken on the platform of technology but driven by the members of the community.

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