Generics
Generic
Products:
Generic products are simply labelled as beans, paper towels,
sauces, salt, etc. These unbranded products generally
sell for 30 to 40 % less than the producer’s brands
and 10 to 20 % less than the retailer’s brands. They
appeal to the price-conscious consumers.
Although
the generic products are equivalent in quality to the
branded products, they may not have the colour, size and
consistency of branded items.
Generic
products capture a huge market share in our country, with
most of the consumers preferring price to the name. However,
with increasing competition from small manufacturers and
the global markets arena being open, the generics market
shares have levelled off and even declined in some product
lines.
Generic
Brands:
Brands that have become generic or synonymous with the
product category. Usually the first mover. For example,
Surf for detergents, Dalda for hydrogenated fats, Xerox
for photocopying machines, etc.
