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Competitive Marketing Strategies 
Spin-off

• Strategic concerns for spin-offs

• Breakups can also add value

• How can you implement the breakup process?

Value migration

• Actions that help companies to successfully handle Value Migration

• Value Migration: the diagnosis

• Change can be of different types!

Marketing strategy formulation

• Strategic landscape has changed; strategy formulation should follow suit!

• Take an asset-based view of strategy

• Value proposition is the core of any business strategy. Until strategists start viewing businesses as value-delivery processes, they won't make a difference in the marketplace.

Strategic alliances

• Did you plan your alliance today?

• Constellations – a form of collective competition!

• Key issues that can make or break your alliance.

e-Business strategies

• The virtual realities of Internet business strategies

• A vision for Internet, where history extends little guidance.

• Is your strategy relevant to your consumer? Practise contextual marketing!

• Do you have the competencies to become an infomediary?

• Weaving webs for success in a morphed industry!

Market entry

• The groundwork before market entry

• The twin dilemmas of market entry.

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Entrepreneurship 
Women entrepreneurs

• The obstacle course for women in the world of business gets easier!

• How women entrepreneurs can cut a fair share of the VC cake!

• Women are scaling the corporate ladder in the financial world

CEO Essentials

• Are you facing a cash crunch or unable to secure commercial debt? There is an alternative solution to get resources and much-needed cash for your business – Factoring!

• Much like diamonds, enterprises can also endure test of time and be forever for an entrepreneur. A lesson in hyperlongevity can go a long way in reworking the proverb as - an enterprise is forever.

• In these days of sluggish economy where conventional business strategy fail to create profits, let alone New Wealth, there’s just one way to change your company’s destiny. Innovate

Profiles

• Jack Welch and his simple ways of doing business

• How Sabeer Bhatia changed the face of the Internet with a simple idea

• The story of a man who overcame the odds to become India’s most recognised entrepreneur.

• Simplicity and the inner desire to make a difference are what drive India’s most admired CEO.

• Kabir Mulchandani, the crown prince of price wars who rewrote the consumer electronics market!

• The man behind the first global steel company.

Marketing for Entrepreneurs

• How is marketing different in entrepreneurial setups?

• Leverage existing brands to franchise your future

• Competency, networks and context hold the key for successful marketing in SMEs

• Branding for entrepreneurs!!

Trademarks and Copyrights

• Why are Trademarks important?

• What are the implications of patents and copyrights?

• Employees should understand the importance of copyrights

Entrepreneurs

•  Anita Roddick…the face behind the Body (Shop)!

• Not all start-ups succeed. What are the characteristics of those that make it to the Big League?

• A bootstrapping success story

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Strategic Financial Management 
Performance management

• A well-designed Balanced Scorecard approach to keep pace with changing corporate demand

• Edmonton Telephone Corporation moves towards true performance measurement to create more shareholder value

• Value Based Management (VBM) opens new vistas for performance management

Financial controls

• The world order today! You can’t afford to lag behind

• Leave your control problems to an efficient Management Control System and see the magic

• Sabotage is no laughing matter. Do you know how safe your company’s secrets are?

Corporate governance

• Companies that provide good governance, both in terms of practices and results can expect the backing not only of investors but of customers too.

• The finance view of corporate governance is that shareholders do not have enough control or influence over management and managers often get away with lacklustre performance.

• Accountability can be ensured by an effective supervisory board, a good system of internal control, an independent audit and efficiently monitored audit committee of the board of directors.

Risk management

• Risk minimisation lies at the heart of project finance

• Techniques beyond PERT, CPA and Decision Trees to manage project risk

• A potential win-win technique for lenders to manage and minimise project risks

• Techniques beyond PERT, CPA and Decision Trees to manage project risk…

• Risk minimisation lies at the heart of project finance

Accounting for Brands and other intangibles

• How is the value creation concept impacted by consideration of intellectual capital and intangibles?

• Bringing intellectual capital into the financial statements adds value to these statements, which are considered as the window to the world.

• Intellectual capital, viewed differently as an asset or a liability affects the strategic decisions of a company.

Mergers

• For mergers to be successful integration of organisations need to be planned effectively

• The middle management acts as a bridge between the senior management and the front line. Hence, its importance in merger integration

Valuation

• An attempt to identify companies in the Internet sector that are likely to provide attractive returns.

• Parameters a website has to focus on to improve performance

Post-merger Integration

• Post merger pricing of products can contribute substantially to the value of all synergies realised by merger deals

• The results of a survey by Best Practices LLC have revealed that post-merger integration is critical to the success of the merger

• Integrating companies to reap benefits of increased profits, could lead to loss of key personnel. This would prove detrimental to the future interests of the company

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Strategic HRM 
Organisational change

• Evolutionary stages in the successful transformation of an organisation into a ‘cybernisation’

• Tackle downsizing head-on. A few pointers to minimise the trauma for exiting employees

• The industrial age organisations need to convert themselves into 21st century knowledge era enterprises . Here is a guide to this conversion

Goal setting

• Background for the paradox

• Solving the inconsistencies in the traditional performance-based goal setting theory

• Explore the dynamics of group pay-for-performance and spontaneous goal setting!

Knowledge management

• Role of CKOs in developing and managing knowledge management agendas.

• How to search, sieve and retrieve both tacit and explicit knowledge in an organisation?

• American Society of Association Executives latest planning process is knowledge-based strategic governance.

Leadership

• Five steps to develop leadership competencies

• Rapidly evolving notions about successful leadership traits

• The secret behind the phenomenal success of Intel, Oracle and Enron

• Systems, which enable institutional leadership in organisations!

• How can you become an effective leader?

 

Corporate strategies

• How HP’s Santa Rosa Systems Division overcame the silent killers that were choking its corporate strategy?

• Parameters for companies to arrive at their strategic innovation quotient

• Unlocking the secret behind the balanced business scorecard with GE

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Manufacturing Strategies 
Workout

• A case study on how a company evoloved an employee team empowerment concept

• A case study on how Employee Empowerment Workout teams helped improve productivity and reduce cost

Systematic Innovation

• Explore two areas of opportunity in your entrepreneurial search for innovation

• Explore two additional areas of opportunity in your entrepreneurial search for innovation

• Looking for innovation opportunities? Look at factors outside the industries purview

Design for Disassembly

• Improve the commercial viability of products while keeping the environment clean

Project Management

• An article on how projects can be better managed

• An article on how projects can be rendered more effectively and efficiently

Environmental Strategies

• A thought provoking article on how Indian environmental management issues could be handled

• An article on the impact of Eco-Friendliness on operations management

• A case study on how recycling and reuse practises on industrial waste helps the company to improve its bottom line and environment

• A case study on how commitment to safety , Health and Environment results in Profit, growth and Global Success

Strategic Innovation

• A case study on how a company's drive for innovation plays a major role in creating market value.

• Competitive advantage is a concept that motivates strategists to replicate the strategies that make most successful companies successful.

Strategic Leadership

• A detailed study on how a cross-functional collaborative leader in an organisation can solve problems rapidly

• An article on how leadership skills need new strategic initiatives

• An article on new skills and strategic initiatives required by leaders to face challenges and opportunities

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